Consumer Attitudes Towards Beef Products

from: thebeefsite.com

“Can diversified, low-external-input (LEI) cropping systems produce yields and profits that match or exceed those obtained from conventional systems?

The results of this study demonstrate that region of origin is the most important factor influencing consumer attitudes regarding beef products. Consumer preference for beef that is locally produced will be more highly valued than products produced in other regions of the country and in other countries. This indicates that a premium can be obtained by local Iowa producers marketing their products as a local-Iowa brand.”

Full Article Here

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